LRN Level 3 Award in Creative Methods for Social Media Marketing is designed to enable learners to demonstrate their understanding and knowledge of comparing interactive social media platforms, as well as determining the benefits of social media marketing. Furthermore, learners must be able to identify and make use of suitable asset sources when using social media platforms.

Qualification Accreditation Number	Face-to-face or online
Credit	9
RQF level	3
Assessment	Assignments and Presentation
Total Qualification Time	80 hours: a. Self Study (SS): 05 hours b. Formative Assessment: 03 hours c. Summative Assessment: 02 hours d. Total Qualification Time 90 (GLH + SS + TAT) 5 hours e. Guided Learning Hours (GLH): The expected GLH for the LRN Level 3 Award in Creative Methods for Social Media Marketing is 80. Please note the hours stated are indicative.
Qualification Accreditation Number	610/1948/3

Introduction

This specification provides an overview to the LRN Level 3 Award in Creative Methods for Social Media Marketing. This is a single-unit qualification. This document is suitable for various users, including learners, centres, administrators, employers, parents/guardians, teachers (and other educational-based staff), and examiners. The specification outlines the key features and administrative procedures required for this qualification.

Objective

LRN Level 3 Award in Creative Methods for Social Media Marketing is designed to enable learners to demonstrate their understanding, knowledge of comparing interactive social media platforms as well as determining the benefits of social media marketing. Furthermore, learners must be able to identify and make use of suitable asset sources when using social media platforms.

Mode of Delivery

This qualification has been constructed to be delivered within centres. Centres will need to demonstrate to LRN, through the centre recognition processes, that they have the resources, facilities and competence to deliver. However, centres must be able to demonstrate, in line with LRN’s criteria, that they have the means, capability, capacity and resources (including suitably qualified centre staff) to deliver by the method chosen by the centre.

Entry Requirements

Learners must fulfill at least one of the criteria below:

• have a minimum of 5 GCSEs at A-C grades (or equivalents), including English and Maths;

• have a Level 2 qualification in Business Studies, Communication, Computer Science, or Marketing & Public Relations.

Where potential learners have extensive prior experience within a Digital Marketing environment – either on a paid or voluntary basis – but lack academic or relevant vocational qualifications, centres may offer a place on the course subject to a skills assessment.

Progression

The LRN Level 3 Award in Creative Methods for Social Media Marketing has been designed to reflect the wide variation in learner origins, levels of education, and career aims. Progression opportunities may, therefore, take a variety of paths. Depending on the level of qualification achieved, it may be appropriate for the candidate to progress to:

1. Similar level 3 qualification in digital marketing;

2. A higher level qualification – e.g.; HNC/HND;

3. Vocationally Related Qualifications.

Language of Assessment

LRN aims to use English that is plain, clear, free from bias, and appropriate to all learners. LRN will ensure the assessment materials, stimuli, and the assessment itself is carried out in English.

Assessment Overview

The assessment for this qualification consists of the following:

(i) an assignment (between 1000 and 1250 words) which addresses learning outcome 1

& 

(ii) a video presentation (no more than 15 minutes long) that addresses learning outcome 2.

Grading

The LRN Level 3 Award in Creative Methods for Social Media Marketing is graded as fail or pass.

Results

The timescale in which LRN will issue its results is 6 weeks.

• LRN Level 3 Award in Creative Methods for Social Media Marketing

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